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Operating a Unique Property Like The Big Falls Mercantile
Running a multi-use property in a rural area—especially one like The Big Falls Mercantile, which serves as a grocery store, hardware supplier, propane fill station, general store, and rental property—is no small feat. It takes a sharp business mind, strong community ties, and the ability to juggle many roles at once. Whether you're stepping into ownership for the first time or looking to optimize operations, these five tips can help you succeed:
1. Know Your Community—And Serve It Well
When you're the only grocery store within 20 miles, your role isn't just commercial—it's essential. Talk to locals, listen to what they need, and adjust your inventory and services accordingly. Whether it's stocking seasonal products, offering basic farm supplies, or just being a place for neighbors to gather, staying attuned to your community is your biggest asset.
2. Streamline Operations with Smart Systems
With multiple income streams—groceries, hardware, propane, and rentals—you need an efficient way to manage it all. Invest in integrated point-of-sale (POS) systems, digital inventory tracking, and rental management software. Automation and accurate reporting save time and prevent costly mistakes.
3. Diversify, But Don’t Overextend
It’s tempting to keep expanding your offerings, but every new service adds complexity. Prioritize high-demand, high-margin items that fit your property’s footprint and capacity. For example, expanding propane services or adding hunting and fishing licenses could be logical next steps. But avoid diluting your brand or exhausting your resources with low-impact services.
4. Keep Your Property Maintained and Inviting
A clean, well-kept property builds trust and encourages repeat business. Regularly inspect your fuel stations, storefronts, and rental units for safety and presentation. In rural towns, your store is often a social hub—make sure it reflects pride and professionalism.
5. Market Smartly—Online and Off
Don’t rely on word-of-mouth alone. Set up a simple website with store hours, rental availability, and contact info. Use social media to share updates, local news, and promotions. A weekly Facebook post might be enough to keep you top-of-mind in the community, and a Google Business profile ensures out-of-towners can find you too.
Conclusion
Owning a multi-use property like The Big Falls Mercantile is about more than just sales—it's about becoming part of the fabric of your town. By staying organized, listening to your customers, and maintaining a clear focus, you can run a successful, resilient business that serves your community for years to come.
To take on this business venture, contact Bold North Realty & Auctions at (218) 766-9607.