At United Country Real Estate® (“United Country”) we are fully committed to the protection and security of the information provided to us by you, our clients, and others who use our website. We want you to be comfortable and confident about your privacy, so you can enjoy participating in our online offerings and so that we can better serve your needs.
Our Privacy Statement discloses what you will want to know about our approach to privacy and how your personal information is collected and used. Your use of our website constitutes your acceptance of this Privacy Statement and your consent to the practices it describes.
Generally speaking, our website is informational. Your “personally identifiable information,” that is, information about you as an individual which would permit someone to contact you, is only requested in order for us to send you information such as our catalog, free bulletins and reports, to enable us to search for real estate properties meeting your search criteria, or to begin the process of listing your property for sale. We do not collect any personally identifiable information unless you voluntarily provide it.
As is the case when you visit most websites, to administer our site, your visit triggers the automatic logging of certain anonymous information about your computer system such as the type of browser you use, the server name and your “IP” (Internet Protocol) address. (When your web browser or email application requests a web page or email from another computer using the Internet, it automatically gives that computer your computer’s “address” so it knows where it should send the information. This is called your computer’s “IP address.”) This anonymous information does not contain any personally identifiable information about you.
We protect the confidentiality and security of your personal information by using industry-recognized security safeguards such as firewalls, coupled with carefully developed security procedures to protect your information from loss, misuse or unauthorized alteration.
Our employees are trained and required to safeguard your information and, using physical, electronic and procedural safeguards, we restrict access to personal information to those employees and agents for business purposes only. Additionally, we use internal and external resources to frequently review the adequacy of our security procedures.
You need to know, however, that due to the open communication nature of the Internet we cannot guarantee that communication between you and us, and between us and you, will be free from unauthorized access by third parties nor can we be responsible for information stolen from our servers by information harvesting software which may have the ability to scrape data.
When we ask you for information, we tell you, or it will be clear, what we need to fulfill your request and how we use it.
Aside from our own real estate affiliates, we do not share your personal information with third parties for promotional use without your consent. You control what marketing information you receive from us.
We may, however, have to disclose, transfer, sell or assign your information obtained through this website, or otherwise in our possession, to a third party as a result of a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization or liquidation of United Country. We may also have to make information obtained through this website, or otherwise in our possession, available to law enforcement personnel and agencies when requested to do so or as required by law.
At any time, you can let us know whether or not you want to continue to receive information from us about our products or services or updated information about properties. If you do not wish to receive such material, you can specify your preference by emailing us at privacy@unitedcountry.com. You will also need to make this preference known to any particular United Country Team Member from whom you have received information about properties.
Cookie technology is employed on certain pages when you access our site at user’s option. The purpose of cookies is to better serve our users. In case you did not know, “cookies” are small text files sent by Web servers to be stored on the drive of website users. These files often contain personalization settings or unique identifiers, to keep track of your information and to help us understand the movements of users within and between websites.
You can update or correct your contact information by contacting United Country customer service at privacy@unitedcountry.com.
We reserve the right to change or amend our Privacy Statement to address new issues of privacy and information security and to reflect changes to our website or business practices. Any new changes and/or amendments will be noted on our Home Page and will always be posted in this section of the United Country website.
If you have any questions about our privacy practices or procedures, please feel free to email us at privacy@unitedcountry.com. We care.
Effective Date: September 1, 2025
This section outlines our compliance with Texas Senate Bill 140 (SB140), which governs electronic marketing communications to Texas residents.
Last Modified: January 1, 2020
Last Reviewed on: January 1, 2020
This Privacy Notice for California Residents ("Notice") supplements United Country Real Estate’s Privacy Notice and applies solely to individuals that reside in the State of California ("consumers" or "you") when they access our websites (the "Sites") or use our mobile applications (the "Apps") (collectively the "Online Services"), contact us, or otherwise interact with us (collectively, the "Services").
United Country Real Estate, LLC, its subsidiaries and affiliates (collectively “UCRE”, "us," "our," or "we"), adopt this notice to comply with the California Consumer Privacy Act of 2018 ("CCPA") and any terms defined in the CCPA have the same meaning when used in this notice. We strongly urge you to read this Notice from beginning to end. We have made our Notice easy to navigate by providing quick access to information you may care about and easy to understand by using plain English.
UCRE collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device ("personal information"). In the last 12 months, we have collected the following categories of personal information from consumers:
| CATEGORIES OF PERSONAL INFORMATION | EXAMPLES | COLLECTED |
|---|---|---|
| Identifiers. | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. | Yes |
| Personal Information Categories listed in The California Customer Records Statute (Cal. Civ. Code §1798.80(e)). |
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. |
Yes |
| Protected classification characteristics under California or federal law. | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). | Yes |
| Commercial information. | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | Yes |
| Biometric Information. | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | No |
| Internet or other similar network activity. | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | Yes |
| Geolocation data. | Physical location or movements. | Yes |
| Sensory data. | Audio, electronic, visual, thermal, olfactory, or similar information. | No |
| Professional or employment-related information. | Current or past job history or performance evaluations. | Yes |
| Non-public education information (per the Education Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information or student disciplinary records. | No |
| Inferences drawn from other personal information. | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | Yes |
Personal information does not include:
UCRE collects the categories of personal information listed above from the following categories of sources:
| CATEGORIES OF PERSONAL INFORMATION | SOURCES OF PERSONAL INFORMATION |
|---|---|
| Identifiers. |
Directly from consumers. For example, when consumers create accounts or contact us. Indirectly from consumers by observing their actions on our Online Services. Third parties. For example, MLS services, Facebook, Google, and consumer identity and access management companies. |
| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80 (e)). |
Directly from consumers. For example, when consumers create accounts or contact us. Indirectly from consumers by observing their actions on our Online Services. Third parties. For example, MLS services, Facebook, Google, and consumer identity and access management companies. |
| Protected classification characteristics under California or federal law. | Third parties. For example, consumer identity and access management companies. |
| Commercial information. |
Directly from consumers. For example, when consumers use the home valuation feature on our Online Services. Third parties. For example, consumer identity and access management companies. |
| Internet or other similar network activity. |
Directly from consumers when they interact with our Online Services. Indirectly from consumers by observing their actions on our Online Services. |
| Geolocation data. | Indirectly from consumers by observing their actions on our Online Services. |
| Professional or employment-related information. | Third parties. For example, consumer identity and access management companies. |
| Inferences drawn from other personal information. |
Directly from consumers. For example, from information provided through consumer’s account. Third parties. For example, consumer identity and access management companies. |
Personal information does not include:
We may disclose your personal information to third-party service providers for a business purpose or disclose your personal information to other third-parties, subject to your right to tell us not so share your information (see Personal Information Sales Opt-Out and Opt-In).
When we disclose personal information to third-party service providers for a business purpose, we enter into contracts that describe the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract. When we disclose your personal information to other third-parties, the CCPA prohibits those third parties from selling it unless you have received explicit notice and an opportunity to opt-out of further sales.
In the last 12 months, we have disclosed the following categories of personal information:
The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion), we will disclose to you:
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service providers to:
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:
If you have any questions about your rights, please email us at privacy@unitedcountry.com.
Please note that only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
Making a verifiable consumer request does not require you to create an account with us.
We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
For instructions on exercising sale opt-out rights, see Personal Information Sales Opt-Out and Opt-In.
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.
We will deliver our written response by mail or electronically.
Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
You have the right to request we not disclose your personal information to non-service provider third parties at any time (the "right to opt-out"). To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by emailing privacy@unitedcountry.com.
Once you make an opt-out request, we will wait at least 12 months before asking you to reauthorize personal information disclosures to non-service provider third parties. However, you may change your mind and opt back into personal information disclosures to non-service provider third parties at any time by contacting us at privacy@unitedcountry.com.
You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.
California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Online Services that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please fill out this form.
We reserve the right to amend this Notice at our discretion and at any time. When we make changes to this Notice, we will post the updated Notice on our Online Services and update the Notice’s effective date. Your continued use of our Online Services following the posting of changes constitutes your acceptance of such changes.
If you have any questions or comments about this Notice contact us at:
By email:
privacy@unitedcountry.com
By mail:
United Country Real Estate, LLC
Legal Department
2820 NW Barry Road
Kansas City, MO 64154